aBOUT BALZESYSTEMS
Built by Someone Who’s Been in the Seat
BalzESystems was founded by Erin Balzer, a former sales enablement and operations leader with over a decade of experience. That experience was built within a world-class global manufacturer — Caterpillar — and one of its largest, top-performing dealers in the country, operating at the intersection of enterprise scale and daily execution. It required designing systems that worked under real pressure, across real handoffs, and with real accountability.
The Work Included:
Building and scaling sales enablement functions from the ground up
Designing CRM, quoting, and workflow systems used daily by sales and operations teams
Supporting and partnering with sales leadership, field teams, operations, service and executive stakeholders
Fixing breakdowns caused by growth, misalignment, and rigid processes
Working directly with Caterpillar to align dealership and OEM execution
Collaborating closely with developers to implement net-new systems and manage change adoption
Aligning departments, incentives, and accountability across the organization
How We Think
BalzESystems operates on a few core principles:
Diagnose before prescribing
Systems should support movement, not slow it down
Sales and operations must be aligned—culture doesn’t stop at sales
Visibility matters, but control kills momentum
Scale requires structure, not rigidity
If dashboards look great but teams are stuck, the system isn’t working.
Why BalzESystems Went Independent
At a certain point, it became clear that the work being done internally was the same work many organizations needed—but without the politics, delay, or half-measures.
BalzESystems was built to:
Move faster
Diagnose honestly
Design systems around reality, not org charts
Deliver clarity without corporate drag
The goal isn’t disruption for disruption’s sake. It’s execution that works.
“I don’t build theories — I build systems that hold up when the pressure’s on.”